Hi

I'm Herman, 31 y.o Product Designer with 15 years of experience based in Amsterdam.

My focus lies upon business-oriented problem solving. Finding the middle ground between user-friendly and beautiful is what I do best. Have worked with design systems, making interfaces consistent, modular and scalable. I'm an advocate of accessibility, WCAG and a11y.

I've worked for medtech, online visibility, automotive, service and equipment companies. Was part of the small tech start-ups and giant corporations.

I'm looking for a fully remote work anywhere in the EU or a hybrid/remote work in the Netherlands.

My experience

2022 — present: TomTom, mapping and navigation

Working as Senior Product Designer with focus primarily on map design and in-vehicle navigation.

2014 — 2022: Semrush, digital marketing platform

For the last 2.5 years worked as a Design Lead, for the team of 13 UI and UX designers.

Kicked off the design system which (with huge help from other designers) is now one of the coolest UI component base out there.

Worked on ~10 different tools as an UI designer, one of the latest being SplitSignal.

Also worked on big overhaul of Semrush's UI design and assisted on latest branding update.

Started off as an Illustrator, later switched to graphic designer, HTML and email layout designer, then UI designer.

Summer 2020 — Summer 2021: Diagnocat, dental AI diagnostic software

Worked as a part-time UX-designer. Helped the team to launch several new tools, especially orthodontic and endodontic modules. Conducted interviews with doctors, engineers, radiologists, etc.

Mid 2012 — End 2013: Artgraphic Design studio (non-existent now)

Web-design, graphic design and branding.

Summer 2012 — Autumn 2012: Volga-Volga, brand identity bureau

Branding work for Yota, SAP, several banks and Big Four.

Before that

Primary freelance work, everything that gets the money flowing, from selling custom phpBB forums to designing air flow and water systems for factories.

How can I help you

Here are things I have expertise in:

  • Design Systems

  • Hiring (800+ interviews) and mentoring (junior to middle, 10+ designers)

  • Visual design

  • Figma

  • Documentation

  • Team management

  • html, css, js, haml, sass, etc.

  • User interviews & feedback loops

  • UX researches and studies

  • Data analysis

My education

  • Design Management, prjctr.com, 2020.

  • Various courses at bureau.ru/school/ on text editing, visual design and management, 2016-2018.

  • Applied Informatics, Saint-Petersburg Institute of Culture (former Saint-Petersburg State University of Culture and Arts), 2009-2014.

What languages do I speak

  • Russian (Native)

  • English (C2)

  • Dutch (B1)

  • French (A1)

Outside of work

I'm an avid runner, getting ready for my 5th Marathon Major. I also do mountain climbing and road biking. Among other hobbies are photography, crafting alternative movie posters and collecting house number plates from around the globe.

Reach out

You can send me an email at hi@hermanivanov.com, add me to your circles at LinkedIn or text me via Telegram at @rmxs3000. If you like to schedule a call, feel free to book a slot at calendly.com/hermanivanov.